IZX – is an open blockchain platform for independent game developers with elements of augmented and virtual reality. There is no geographical boundaries for us. We create equal opportunities for everybody: advertisers, game developers and players.
Built-in ‘obtrusive’ Internet advertising no longer hits the target audience, causing irritation and “banner blindness”. Advertising budgets are growing but conversions are steadily falling. We need a new way of customer attraction and retention that encourages users to take interest in promotional offers at their own will while receiving positive emotions.
We combined location-based ads, mobile games, and loyalty programs in one product — the IZX decentralized platform. Now marketing is gamified: when an advertiser places game tokens in AR and VR games, a player collects them on city streets and exchanges them for discounts and special offers. It is similar to Pokémons, but with real value — a loyalty program, but much more flexible and engaging.
IZX is ready to integrate the token-model into the largest VR parks, and Hero Central Park in Kuala Lumpur (Malaysia) from US VR Global is the first in our plans. We are open to cooperation with game developers. We have already tested the mechanics of loyalty programs on 23 advertisers using the IZX token.