Chief Executive Officer, Bruce Silcoff, leads the Shyft team in its ambitious vision to establish a new paradigm for digital identity and KYC/AML processes. Bruce joins Shyft with an extensive resume and impeccable reputation for entrepreneurial achievement. With over 30 years of experience in Fintech, CPG Marketing, and Customer Loyalty, Bruce has an eye for reshaping traditional industries by introducing disruptive technologies to solve business challenges and provide clients with competitive advantages. Bruce embodies what it means to be a serial entrepreneur, having built and exited highly coveted companies over the years.