Before joining the team, he had a 6-year career designing sophisticated marketing campaigns as the CEO of a digital marketing agency. Marat is extremely passionate about data driven marketing and behavioral analytics. These interests perfectly suit the goals of the rewards and loyalty SAAS tools. Marat leads the digital marketing for GIFTD. A strong believer in big data solutions and machine learning technologies, he is an organic match for the engineers team, setting concrete goals and aspiring to achieve measurable results. Marat is also exemplary at delivering uncompromising quality and precision in both internal tasks’ setting and solution and customers’ requirements, which is utterly conducive in setting strategic goals for product development.